Post by account_disabled on Mar 5, 2024 23:51:02 GMT -5
Most companies are aware of the challenges they face due to technological innovation . They know that, in order to remain competitive, they must reduce the digital divide within their organizations, work with data and analyze it , redefine products and services , develop strategies that allow them to adopt new business models, optimize processes, explain these changes to their teams, have their involvement and redesign marketing plans. Although they have identified the what , the truth is that many organizations are not working on the how . In this sense, they continue to operate as if the challenges of the present and future could be addressed by reproducing old patterns, that is, with centralized, vertical and rigid structures that worked 15 years ago. However, it is essential to question whether traditional communication is still effective in addressing users who are changing their priorities, habits and expectations or if there is a need to develop new discourses that articulate these profound changes so that they are understood and result in progress for the companies.
Companies and society. For example, companies and institutions should assess whether it is necessary to humanize the messages they send to give meaning to the transition towards a life redefined by robotics, artificial intelligence (AI), blockchain and the internet of things (IoT). But how can these changes be generated, transmitted Europe Mobile Number List in organizations and delivered to clients and users? This is where disruptive communication comes into play . CTA Post What is disruptive communication? As the Urgent Spanish Foundation (Fundéu) explains , something disruptive is anything that involves “a process or a way of doing things that involves a 'sudden break or interruption' and that imposes itself and ousts those who have been using it.” . In this way, we could define disruptive communication as that which uses elements that manage to break the logic of thought in the mind of the other when a message is transmitted . However, in general, people are uncomfortable accepting ideas that contradict our belief system, and this is what psychologists call cognitive dissonance.
However, if we want to introduce disruptive changes in organizations, it is essential to introduce disruptive components in the communication used until now. Disruptive elements in internal communication Integrating disruptive communication into companies means, fundamentally, rethinking the values that define them, their organizational culture , their operations and their infrastructure; foster a sense of belonging and connection among workers; align actions with messages ; ask team members, partners and suppliers without conditioning their answers with biased questions; Actively listen to what is happening in various departments and markets, and be willing to modify what is necessary to develop new business models . However, all this involves shedding the superior armor and adopting the skills and behaviors of true leadership : courage, flexibility , empathy, resilience , coherence, emotional intelligence , proactivity, encouraging continuous learning, allowing for error, etc. In short, move towards more humanized communication . disruptive-communication Why integrate disruptive communication in external communication According to in new skills and knowledge.